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North America Healthcare Augmented Reality and Virtual Reality Market


North America Healthcare Augmented Reality and Virtual Reality Market 2022-2032 by Technology (AR, VR), Offering (Hardware, Software, Services), Device Type (AR Devices, VR Devices), Application, End User, and Country: Trend Forecast and Growth Opportunity

Report code: SDMRCO1703102 | Industry: Computers, Electrics & Communications | Published On: 10/31/2023


North America healthcare augmented reality and virtual reality market is projected to grow by 32.4% annually in the forecast period and reach $24.18 billion by 2032, driven by the rising adoption of advanced technologies in the healthcare sector, the growing advancement in immersive technologies, the numerous benefits associated with the use of AR & VR, and the rising concern for the prevalence of chronic diseases.
Highlighted with 33 tables and 67 figures, this 140-page report “North America Healthcare Augmented Reality and Virtual Reality Market 2022-2032 by Technology (AR, VR), Offering (Hardware, Software, Services), Device Type (AR Devices, VR Devices), Application, End User, and Country: Trend Forecast and Growth Opportunity” is based on a comprehensive research of the entire North America healthcare augmented reality and virtual reality market and all its sub-segments through extensively detailed classifications. Profound analysis and assessment are generated from premium primary and secondary information sources with inputs derived from industry professionals across the value chain. The report is based on studies on 2020-2022 and provides forecast from 2023 till 2032 with 2022 as the base year. (Please note: The report will be updated before delivery so that the latest historical year is the base year, and the forecast covers at least 5 years over the base year.)

In-depth qualitative analyses include identification and investigation of the following aspects:
• Market Structure
• Growth Drivers
• Restraints and Challenges
• Emerging Product Trends & Market Opportunities
• Porter’s Fiver Forces
The trend and outlook of North America market is forecast in optimistic, balanced, and conservative view by taking into account of COVID-19 and Russia-Ukraine conflict. The balanced (most likely) projection is used to quantify North America healthcare augmented reality and virtual reality market in every aspect of the classification from perspectives of Technology, Offering, Device Type, Application, End User, and Country.

Based on Technology, the North America market is segmented into the following sub-markets with annual revenue ($ mn) for 2022-2032 included in each section.
• Augmented Reality (AR)
o Marker-based Augmented Reality (Passive Marker and Active Marker)
o Markerless Augmented Reality (Model-based Tracking and Image-based Processing)
o Other Technologies
• Virtual Reality (VR)
o Nonimmersive Technology
o Semi-Immersive Technology
o Fully Immersive Technology

Based on Offering, the North America market is segmented into the following sub-markets with annual revenue ($ mn) for 2022-2032 included in each section.
• Hardware
o Sensors
o Semiconductor Component
o Displays and Projectors
o Position Trackers
o Cameras
o Other Hardware
• Software
o Software Developer Kits
o Imaging Solutions
o Enterprise Solutions
o Content Platforms
o Other Software
• Services
o Cloud Services
o System Integration
o Consulting
o Other Services

By Device Type, the North America market is segmented into the following sub-markets with annual revenue ($ mn) for 2022-2032 included in each section.
• AR Devices
o Head-Mounted Display (HMD)
o Head-Up Display (HUD)
o Smart Glasses
o Handheld Devices and Others
• VR Devices
o Head-Mounted Display (HMD)
o Gesture-Tracking Device
o Projector & Display Wall

By Application, the North America market is segmented into the following sub-markets with annual revenue ($ mn) for 2022-2032 included in each section.
• Surgery
• Rehabilitation and Behavioral Neurology
• Pain Management
• Medical Training and Education
• Diagnosis
• Fitness Management
• Pharmacy Management
• Virtual Reality Expose Therapy (VRET)
• Other Applications

By End User, the North America market is segmented into the following sub-markets with annual revenue ($ mn) for 2022-2032 included in each section.
• Academic Institutes
• Hospitals and Clinics
• Research and Diagnostics Laboratories
• Pharma Companies and Research Centers
• Government and Defense Institutions
• Other End Users

Geographically, the following national/local markets are fully investigated:
• U.S.
• Canada
• Mexico
For each key country, detailed analysis and data for annual revenue ($ mn) are available for 2022-2032. The breakdown of national markets by Technology, Offering, and Application over the forecast years are also included.

The report also covers the current competitive scenario and the predicted trend; and profiles key vendors including market leaders and important emerging players.
Selected Key Players:
Alphabet Inc.
Artificial Life, Inc.
CAE Healthcare
EON Reality
Facebook
Foursquare Labs, Inc.
GE Healthcare
Hologic, Inc.
HTC
Immersion Corp
Intuitive Surgical Inc.
Medtronic
Microsoft
Orca Health
Philips Healthcare
Samsung
Siemens Healthcare
Simulab Corp
Sony
TheraSim, Inc.
VirtaMed
Vuzix Corp
(Please note: The report will be updated before delivery so that the latest historical year is the base year, and the forecast covers at least 5 years over the base year.)

1  Introduction 9
1.1  Industry  Definition  and  Research  Scope 9
1.1.1  Industry  Definition 9
1.1.2  Research  Scope 10
1.2  Research  Methodology 13
1.2.1  Overview  of  Market  Research  Methodology 13
1.2.2  Market  Assumption 14
1.2.3  Secondary  Data 14
1.2.4  Primary  Data 14
1.2.5  Data  Filtration  and  Model  Design 15
1.2.6  Market  Size/Share  Estimation 16
1.2.7  Research  Limitations 17
1.3  Executive  Summary 18
2  Market  Overview  and  Dynamics 21
2.1  Market  Size  and  Forecast 21
2.1.1  Impact  of  COVID-19  on  World  Economy 22
2.1.2  Impact  of  COVID-19  on  the  Market 25
2.1.3  Impact  of  Russia-Ukraine  Conflict:  War  Slows  Economic  Recovery 27
2.2  Major  Growth  Drivers 31
2.3  Market  Restraints  and  Challenges 35
2.4  Emerging  Opportunities  and  Market  Trends 38
2.5  Porter’s  Fiver  Forces  Analysis 42
3  Segmentation  of  North  America  Market  by  Technology 46
3.1  Market  Overview  by  Technology 46
3.2  Augmented  Reality  (AR) 48
3.2.1  Marker-based  AR 49
3.2.2  Markerless  AR 50
3.2.3  Other  Technologies 51
3.3  Virtual  Reality  (VR) 52
3.3.1  Nonimmersive  Technology 53
3.3.2  Semi-Immersive  Technology 54
3.3.3  Fully  Immersive  Technology 55
4  Segmentation  of  North  America  Market  by  Offering 56
4.1  Market  Overview  by  Offering 56
4.2  Hardware 58
4.2.1  Sensors 60
4.2.2  Semiconductor  Component 61
4.2.3  Displays  and  Projectors 62
4.2.4  Position  Trackers 63
4.2.5  Cameras 64
4.2.6  Other  Hardware 65
4.3  Software 66
4.4  Services 68
5  Segmentation  of  North  America  Market  by  Device  Type 70
5.1  Market  Overview  by  Device  Type 70
5.2  AR  Devices 72
5.2.1  Head-Mounted  Display  (HMD) 74
5.2.2  Head-Up  Display  (HUD) 75
5.2.3  Smart  Glasses 76
5.2.4  Handheld  Devices  and  Others 77
5.3  VR  Devices 78
5.3.1  Head-Mounted  Display  (HMD) 80
5.3.2  Gesture-Tracking  Device 81
5.3.3  Projector  &  Display  Wall 82
6  Segmentation  of  North  America  Market  by  Application 83
6.1  Market  Overview  by  Application 83
6.2  Surgery 85
6.3  Rehabilitation  and  Behavioral  Neurology 86
6.4  Pain  Management 87
6.5  Medical  Training  and  Education 88
6.6  Diagnosis 89
6.7  Fitness  Management 90
6.8  Pharmacy  Management 91
6.9  Virtual  Reality  Expose  Therapy  (VRET) 92
6.10  Other  Applications 93
7  Segmentation  of  North  America  Market  by  End  User 94
7.1  Market  Overview  by  End  User 94
7.2  Academic  Institutes 96
7.3  Hospitals  and  Clinics 97
7.4  Research  and  Diagnostics  Laboratories 98
7.5  Pharma  Companies  and  Research  Centers 99
7.6  Government  and  Defense  Institutions 100
7.7  Other  End  Users 101
8  North  America  Market  2022-2032  by  Country 102
8.1  Overview  of  North  America  Market 102
8.2  U.S. 105
8.3  Canada 108
8.4  Mexico 110
9  Competitive  Landscape 112
9.1  Overview  of  Key  Vendors 112
9.2  New  Product  Launch,  Partnership,  Investment,  and  M&A 115
9.3  Company  Profiles 116
Alphabet  Inc. 116
Artificial  Life,  Inc. 119
CAE  Healthcare 120
EON  Reality 121
Facebook 122
Foursquare  Labs,  Inc. 123
GE  Healthcare 124
Hologic,  Inc. 125
HTC 126
Immersion  Corp 127
Intuitive  Surgical  Inc. 128
Medtronic 129
Microsoft 130
Orca  Health 131
Philips  Healthcare 132
Samsung 133
Siemens  Healthcare 134
Simulab  Corp 135
Sony 136
TheraSim,  Inc. 137
VirtaMed 138
Vuzix  Corp 139
RELATED  REPORTS 140
List of Tables:

Table 1. Snapshot of North America Healthcare Augmented Reality and Virtual Reality Market in Balanced Perspective, 2022-2032 19
Table 2. World Economic Outlook, 2021-2031 23
Table 3. World Economic Outlook, 2021-2023 24
Table 4. Scenarios for Economic Impact of Ukraine Crisis 28
Table 5. World Health Spending by Region, $ bn, 2013-2020 34
Table 6. Main Product Trends and Market Opportunities in North America Healthcare Augmented Reality and Virtual Reality Market 38
Table 7. North America Healthcare Augmented Reality and Virtual Reality Market by Technology, 2022-2032, $ mn 46
Table 8. North America Healthcare Augmented Reality Market by Technology, 2022-2032, $ mn 48
Table 9. North America Healthcare Augmented Reality Market: Marker-based AR by Type, 2022-2032, $ mn 49
Table 10. North America Healthcare Augmented Reality Market: Markerless AR by Type, 2022-2032, $ mn 50
Table 11. North America Healthcare Virtual Reality Market by Technology, 2022-2032, $ mn 52
Table 12. North America Healthcare Augmented Reality and Virtual Reality Market by Offering, 2022-2032, $ mn 56
Table 13. North America Healthcare Augmented Reality and Virtual Reality Market: Hardware by Type, 2022-2032, $ mn 59
Table 14. North America Healthcare Augmented Reality and Virtual Reality Market: Software by Type, 2022-2032, $ mn 67
Table 15. North America Healthcare Augmented Reality and Virtual Reality Market: Service by Type, 2022-2032, $ mn 69
Table 16. North America Healthcare Augmented Reality and Virtual Reality Market by Device Type, 2022-2032, $ mn 70
Table 17. North America Healthcare Augmented Reality Market by Device, 2022-2032, $ mn 73
Table 18. North America Healthcare Virtual Reality Market by Device, 2022-2032, $ mn 79
Table 19. North America Healthcare Augmented Reality and Virtual Reality Market by Application, 2022-2032, $ mn 83
Table 20. North America Healthcare Augmented Reality and Virtual Reality Market by End User, 2022-2032, $ mn 94
Table 21. North America Healthcare Augmented Reality and Virtual Reality Market by Country, 2022-2032, $ mn 103
Table 22. U.S. Healthcare Augmented Reality and Virtual Reality Market by Technology, 2022-2032, $ mn 107
Table 23. U.S. Healthcare Augmented Reality and Virtual Reality Market by Offering, 2022-2032, $ mn 107
Table 24. U.S. Healthcare Augmented Reality and Virtual Reality Market by Application, 2022-2032, $ mn 107
Table 25. Canada Healthcare Augmented Reality and Virtual Reality Market by Technology, 2022-2032, $ mn 109
Table 26. Canada Healthcare Augmented Reality and Virtual Reality Market by Offering, 2022-2032, $ mn 109
Table 27. Canada Healthcare Augmented Reality and Virtual Reality Market by Application, 2022-2032, $ mn 109
Table 28. Mexico Healthcare Augmented Reality and Virtual Reality Market by Technology, 2022-2032, $ mn 111
Table 29. Mexico Healthcare Augmented Reality and Virtual Reality Market by Offering, 2022-2032, $ mn 111
Table 30. Mexico Healthcare Augmented Reality and Virtual Reality Market by Application, 2022-2032, $ mn 111
Table 31. Alphabet Inc.: Company Snapshot 116
Table 32. Alphabet Inc.: Business Segmentation 117
Table 33. Alphabet Inc.: Product Portfolio 117
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